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Objectives Media effects research has generally ignored the possibility that popular films can affect political attitudes. This omission is puzzling for two reasons. First, research on public opinion finds the potential for persuasion is highest when respondents are unaware that political messages are being communicated. Second, multiple studies have found that entertainment media can alter public opinion. Together, this suggests that popular films containing political messages should possess the potential to influence attitudes. Methods We develop a laboratory experiment where subjects were randomly assigned to watch a control movie with no political messages, a movie with subtle political messages, or a movie with strong and explicit political messages. Results We find that popular movies possess the ability to change political attitudes, especially on issues that are unframed by the media. Furthermore, we show such influence persists over time and is not moderated by partisanship, ideology, or political knowledge. Conclusions Our key findings suggest that a renewed scholarly interest in the political influence of popular movies is clearly warranted. Adapted from the source document.

ObjectivesMedia effects research has generally ignored the possibility that popular films can affect political attitudes. This omission is puzzling for two reasons. First, research on public opinion finds the potential for persuasion is highest when respondents are unaware that political messages are being communicated. Second, multiple studies have found that entertainment media can alter public opinion. Together, this suggests that popular films containing political messages should possess the potential to influence attitudes.MethodsWe develop a laboratory experiment where subjects were randomly assigned to watch a control movie with no political messages, a movie with subtle political messages, or a movie with strong and explicit political messages.ResultsWe find that popular movies possess the ability to change political attitudes, especially on issues that are unframed by the media. Furthermore, we show such influence persists over time and is not moderated by partisanship, ideology, or political knowledge.ConclusionsOur key findings suggest that a renewed scholarly interest in the political influence of popular movies is clearly warranted.

AbstractThe public opinion literature shows that cues about the policy positions of social groups influence citizens' political attitudes. We assess whether cues about religious groups' positions affect attitudes on three issues: protection of homosexuals in the workplace, improving the socio-economic conditions of African-Americans, and government-provided health insurance. We argue that such cues should shape issue attitudes and condition the impact of religious and political orientations on those attitudes. That should be especially true on issues closely connected to religion and for citizens with low levels of political awareness. We assess this argument with a survey experiment pitting pairs of religious groups on opposite sides of issues. We find that religious group cues matter primarily for cultural attitudes, among less politically-aware individuals, and for the religiously unaffiliated, Democrats, and liberals. The dominant effect is negative, moving these groups away from the positions of religious leaders and especially evangelical leaders.